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FOR ENTREPRENEURS HUNGRY TO TAKE THEIR BRAND TO INFLUENCER STATUS
HOW TO CREATE A PODCAST “THE SIMPLE WAY" TO BLOW UP YOUR BRAND ONLINE
HOW TO CREATE A PODCAST “THE SIMPLE WAY” TO BLOW UP YOUR BRAND ONLINE
STOP WASTING TIME, EFFORT & MONEY ON OVERSATURATED SOCIAL MEDIA CHANNELS AND GET INTO THE PODCASTING GAME ASAP.
OUR CLIENTS
OUR CLIENTS
TAKING YOUR BRAND FROM ZERO TO HERO DOESN’T HAVE TO BE TEDIOUS.
IT’S NOT ABOUT HOW MANY FOLLOWERS YOU HAVE BUT HOW INTIMATELY YOU’RE CONNECTING WITH YOUR AUDIENCE AND EARNING THEIR TRUST.
What does every single successful entrepreneur have in common? This realisation.
The truth is, they may have less followers but because they are intimately connecting with their audience through podcasting, they’ve built a more engaged brand and are making a bigger splash.
Because simply building a bigger following is NOT the answer.
Just think:
Have you ever wondered if all of the time, effort and money, you’ve spent trying to build your brand online has been worth it? Has it really made a measurable impact to the growth of your brand?
MAYBE YOU COULD GAIN MORE INFLUENCE, MAKE A GREATER IMPACT AND EVEN GENERATE MORE REVENUE, BY CREATING A PODCAST THAT WILL CULTIVATE GREATER TRUST AND ENGAGEMENT.
“But it’ll take too much time.”
Fact is creating a successful podcast doesn’t have to be time consuming. You’ve probably invested *more* hours and money trying to attract followers who may not even care about what you have to say.
We get it. We’ve been there.
Most of us entrepreneurs have struggled with building our brands online and failed to cultivate a *deep* relationship with our audience.
But all that ends today.
INVESTING IN PODCASTING IS AN EASY SHIFT THAT— ONCE MADE AND COMMITTED TO — CAN HELP YOU BUILD BRAND LOYALTY AND AUTHORITY LIKE NEVER BEFORE.
We’re here to help you take courageous command over the future of your brand and remain relevant.
All it takes is creating a high-value podcast that speaks directly to your audience (literally!) and makes buying from you over and over again a no brainer.
Which is why, for the first time ever, we’re sharing with you our *go-to podcasting system* that has helped iconic brands and CEOs launch their own podcasts and take their brand to a whole new level.
ABOUT THE PEERS PROJECT’S ONLINE COURSE
PODCAST POWER 101™
LEARN TO PODCAST THE SIMPLE WAY AND FUTURE PROOF YOUR BRAND.
1
MORE INTIMACY = MORE IMPACT.
This is the core tenant of the entire course. What good is more followers if all they equate to is an unengaged audience that doesn’t feel connected to you or your brand? Instead you can effectively build your brand through podcasting and cultivate greater intimacy and trust with your audience.
2
SMART & SIMPLE WINS THE RACE
This isn’t another boring or overly complex course from some stodgy university professor. This program was designed for entrepreneurs by entrepreneurs. It’s fresh, simple, and filled with modern tools and strategies - no confusing tech involved.
3
TESTED + PROVEN STRATEGY
Using the PodcastPower101™ methodology, you’ll be able to develop a full-proof content marketing strategy rooted in your podcast. No need to invest more precious time and money into social media content – your podcast will now drive what you’re posting, and when. A 2 for 1 deal, if you will.
SIMPLE, ACTIONABLE, & PROVEN TACTICS FOR A COMPLETE PODCAST CREATION SYSTEM
ABOUT THE PEERS PROJECT’S ONLINE COURSE
LEARN TO PODCAST THE SIMPLE WAY AND FUTURE PROOF YOUR BRAND.
1
MORE INTIMACY = MORE IMPACT.
This is the core tenant of the entire course. What good is more followers if all they equate to is an unengaged audience that doesn’t feel like they’re connected to you or your brand. Instead you can effectively build your brand through podcasting and cultivate greater intimacy and trust between you and your community.
2
SMART & SIMPLE WINS THE RACE
This isn’t another boring or overly complex course from some stodgy university professor. This program was designed for entrepreneurs by entrepreneurs. It’s fresh, simple, and filled with modern digital tools and strategies.
3
TESTED + PROVEN STRATEGY
Using the Podcast Power 101™ methodology, you’ll be able to develop a full-proof content marketing strategy rooted in your podcast. No need to invest more precious time & money into social media content – your podcast will now drive what you’re posting, and when. A 2 for 1 deal, if you will.
SIMPLE, ACTIONABLE, & PROVEN TACTICS FOR A COMPLETE PODCAST CREATION PLAN
MEET YOUR INSTRUCTOR
TAUGHT BY ONE OF AUSTRALIA’S LEADING BRANDED PODCAST EXPERTS
MICHELLE AKHIDENOR
CEO and founder of specialist podcast production agency, The Peers Project, Michelle is an engaging presenter, avvid marketer and entrepreneur.
She is the Host of global podcast, Peers2Peers, featuring conversations with some of the world’s most progressive young entrepreneurs. From an archive of 100+ podcast episodes, past guests include Forbes 30 Under 30 listees and TEDx speakers from across Australia, London and New York.
Michelle is also the Host of Forever New’s Unforgettable Moments Podcast and has appeared on guest panels for organisations including Monash University, RMIT University, Deakin University and Yena UK.
MICHELLE AKHIDENOR, CEO & FOUNDER OF THE PEERS PROJECT. AUSTRALIAN ENTREPRENEUR & MARKETER. HOST OF UNFORGETTABLE MOMENTS PODCAST BY FOREVER NEW AND HOST OF PEERS2PEERS PODCAST.
MEET YOUR INSTRUCTOR
TAUGHT BY ONE OF AUSTRALIA’S LEADING BRANDED PODCAST EXPERTS
MICHELLE AKHIDENOR
MICHELLE AKHIDENOR
MICHELLE AKHIDENOR, CEO & FOUNDER OF THE PEERS PROJECT. AUSTRALIAN ENTREPRENEUR & MARKETER. HOST OF UNFORGETTABLE MOMENTS PODCAST BY FOREVER NEW AND HOST OF PEERS2PEERS PODCAST.
WHAT’S WAITING FOR YOU
INSIDE “PODCAST POWER 101™”
MODULE 1
SETTING THE FOUNDATION
A high-performing show starts with a rock solid foundation. In this module, we share everything you need to know to lay the groundwork for your podcast and stay focused throughout your entire podcasting journey.
- Our signature 3-step process to nailing your podcast concept
-
How to effectively define your brand story
-
Our game-changing exercise to finding the message YOU are uniquely positioned to share
-
How to identify a winning podcast topic
MODULE 2
NAILING YOUR PODCAST STRATEGY
Once you’ve pinpointed the key message of your podcast, we dive deep into the nitty gritty of your show. Understanding your target audience, identifying the best podcast structure, and transforming your message into a binge-worthy podcast series - we cover it all.
- A deep dive into the best formats for a branded podcast
-
Our must-do target listener exercise
-
How-to create a compelling podcast synopsis
MODULE 3
BUILDING YOUR BRAND
In this module, we will help you develop your podcast brand. From naming your podcast, creating a stellar podcast intro, and designing your visual identity, we cover everything you need to show off your podcast to the world.
- How to establish a Tone of Voice (TOV) for your podcast
- How to create a professional Intro and Outro for your podcast with the right call to actions
-
How to design scroll-stopping cover art
-
Where to best source your podcast music
MODULE 4
PLANNING YOUR CONTENT
Fail to plan, and you’ll plan to fail. In this module, we’ll teach you how to come up with episode ideas so you never run out of things to say and also, how to brainstorm and structure your content in the most impactful way. With a solid plan in place, you’ll be able to wax lyrical to your heart’s content.
- How to plan out an entire month’s worth of podcast episodes
- How to constantly generate new topic ideas so that your podcast can be considered “innovative” and “one of a kind”
- The exact strategies we use to invite influential thought leaders on our podcasts and add them to our network
- How to create episode briefs to keep the conversation focused and on-point
MODULE 5
READY, SET, RECORD
In this module, we teach you everything you need to host a successful podcast production day and how to best edit your audio recordings. By the end, you’ll have an in-depth understanding on how to record your podcast and produce a crystal clear audio edit.
- The podcasting equipment we use to create high-quality professional recordings
- How to plan your podcast production days for maximum efficiency
- Our exact step-by-step guide that even a tech newbie can follow to easily edit your podcast recordings
MODULE 6
MAXIMISING YOUR MARKETING
In this module, we’ll take you through all the post-production strategies you need to implement to maximise the marketing for your show. You’ll walk away knowing how to best name your podcast episodes and how to market your podcast to attract your ideal listener.
- How to create powerful show notes that can be effortlessly repurposed as blog content
-
How to create scroll-stopping marketing assets
MODULE 7
HOSTING & DISTRIBUTING YOUR PODCAST
Unsure about the difference between a hosting platform and a podcast distribution service? Don’t worry, we’ve got that covered. In this module, we’ll show you the best platform to host your podcast and how to submit it to Apple Podcasts, Spotify, and beyond.
- An in-depth walkthrough on how to use our go-to podcast hosting platform
- Our behind-the-scenes secret to getting your podcast listed on the most popular podcast directories
MODULE 8
TIME TO LAUNCH
Congratulations, you’ve created your very own podcast. Now it’s time to share it with the world. In this module, we reveal our tried and tested pre- and post-launch strategies to help you launch your podcast with a bang. We’ll bring the tips, you bring the bubbly.
- How to attract your ideal podcast listeners and automatically turn them into loyal fans
-
How to gain excellent ratings and reviews
-
Our go-to strategies for marketing your podcast post-launch
Michelle and her team produce brand podcasts that are second to none. The professionalism, quality of production and strategy are unmatched. Definitely one of the leaders in the space!
Audio media and podcasting is booming, and Michelle is on the cutting edge. She leverages her years of experience in the industry and expertise to help brands build their voice in this medium and crafts content that is useful and entertaining for consumers. A valued partner to have!
Jaclyn Digregorio
Best-selling Author &
Motivational Speaker
WHAT’S WAITING FOR YOU
MODULE 1
SETTING THE FOUNDATION
A high-performing show starts with a rock solid foundation. In this module, we share everything you need to know to lay the groundwork for your podcast and stay focused throughout your entire podcasting journey.
- Our signature 3-step process to nailing your podcast concept
- How to effectively define your brand story
-
Our game-changing exercise to finding the message YOU are uniquely positioned to share
-
How to identify a winning podcast topic
MODULE 2
NAILING YOUR PODCAST STRATEGY
Once you’ve pinpointed the key message of your podcast, we dive deep into the nitty gritty of your show. Who’s your target audience, identifying the best podcast structure, and transforming your message into a binge-worthy podcast series - we cover it all.
- A deep dive into the best formats for a branded podcast
-
Our must-do target listener exercise
-
How-to create a compelling podcast synopsis
MODULE 3
BUILDING YOUR BRAND
In this module, we will help you develop your podcast brand. From naming your podcast, creating a stellar intro, and designing your visual identity, we cover everything you need to show off your podcast to the world.
- How to establish a Tone of Voice (TOV) for your podcast
- How to create a professional Intro and Outro for your podcast with the right call to actions
-
How to design scroll-stopping cover art
-
Where to best source your podcast music
MODULE 4
PLANNING YOUR CONTENT
Fail to plan, and you’ll plan to fail. In this module, we’ll teach you how to come up with episode ideas so you never run out of things to say and how to brainstorm & structure your content in the most impactful way. With a solid plan in place, you’ll be able to wax lyrical to your heart’s content.
- How to plan out an entire month’s worth of podcast episodes
- How to constantly generate new topic ideas so that your podcast can be considered “innovative” and “one of a kind”
- The exact strategies we use to invite influential thought leaders on our podcasts and add them to our network
- How to create episode briefs to keep the conversation focused and on-point
MODULE 5
READY, SET, RECORD
In this module, we teach you everything you need to host a successful production day and how to best edit your audio recordings. By the end, you’ll have an in-depth understanding on how to record your podcast and produce a crystal clear audio edit.
- The podcasting equipment we use to create high-quality professional recordings
- How to plan your podcast production days for maximum efficiency
- Our exact step-by-step guide that even a tech newbie can follow to easily edit your podcast recordings
MODULE 6
MAXIMISING YOUR MARKETING
In this module, we’ll take you through all the post-production strategies you need to implement to maximise the marketing for your show. You’ll walk away knowing how to best name your podcast episodes and how to market your podcast to the masses.
- How to create powerful show notes that can be effortlessly repurposed as blog content
- How to create scroll-stopping marketing assets
MODULE 7
HOSTING & DISTRIBUTING YOUR PODCAST
Unsure about the difference between a hosting platform and a podcast distribution service? Don’t worry, we’ve got that covered. In this module, we’ll show you the best platform to host your podcast and how to submit it to Apple Podcasts, Spotify, and beyond.
- An in-depth walkthrough on how to use our go-to podcast hosting platform
- Our behind-the-scenes secret to getting your podcast listed on the most popular podcast directories
MODULE 8
TIME TO LAUNCH
Congratulations, you’ve created your very own podcast. Now it’s time to share it with the world. In this module, we reveal our tried and tested pre and post launch strategies to help you launch your podcast with a bang. We’ll bring the tips, you bring the bubbly.
- How to attract your ideal podcast listeners and automatically turn them into loyal fans
- How to gain excellent ratings and reviews
-
Our go-to strategies for marketing your podcast post-launch
WHAT PEERS SAY ABOUT MICHELLE
Michelle and her team produce brand podcasts that are second to none. The professionalism, quality of production and strategy are unmatched. Definitely one of the leaders in the space!
Ali Terai Founder & CEO of Future Golf,
Winner of 2019 Telstra Business Awards
Audio media and podcasting is booming, and Michelle is on the cutting edge. She leverages her years of experience in the industry and expertise to help brands build their voice in this medium and crafts content that is useful and entertaining for consumers. A valued partner to have!
Jaclyn Digregorio
Best-selling Author &
Motivational Speaker
INVEST NOW TO FUTURE PROOF YOUR BRAND
INVEST NOW TO FUTURE PROOF YOUR BRAND
Think about it: To create a successful podcast that will drive brand awareness and act as a lead generator, you could shell out a high five-figure salary and bring on an expensive Content Marketing Manager. Or you could simply invest in PodcastPower101™ and for barely 50 cents a day, get access to the behind-the-scenes secrets and strategies of one of Australia’s leading branded podcast agencies.
Plus, PodcastPower101™ qualified as a tax-deductible expense under the continuous education category, so you can write it off come tax time.
BY JOINING TODAY
YOU’LL ALSO RECEIVE ACCESS TO THESE 3 AWESOME BONUSES
BONUS 1:
PODCAST ANALYTICS DASHBOARD
Obsessed with metrics? This Podcast Analytics Dashboard is your one-stop-shop for measuring your podcast performance each month. From the average listening time per download to the highest performing episodes, you’ll be able to track exactly how many ears are tuning into your show.
US $97
BONUS 2:
CONTENT PLANNING TEMPLATE
US $97
BONUS 3:
ACCESS TO OUR FACEBOOK GROUP
Don’t podcast alone. In our Facebook group, you’ll join other like-minded entrepreneurs who are on the same exciting, podcasting journey as you are. You’ll also receive access to Live group coaching calls every month where you’ll be able to ask Michelle all your podcasting questions.
US $49
BONUS 1:
PODCAST ANALYTICS DASHBOARD
Obsessed with metrics? This Podcast Analytics Dashboard is your one-stop-shop for measuring your podcast performance each month. From the average listening time per download to the highest performing episodes, you’ll be able to track exactly how many ears are tuning into your show.
AU $97
BONUS 2:
CONTENT PLANNING TEMPLATE
Say goodbye to fidgeting with spreadsheets. This template will make it as easy as punch to plan out your episode topics. All you need to do is just plug in the episode topic and your guest’s name, and you’ll have a birds eye view of your entire content strategy for the quarter.
AU $97
BONUS 3:
ACCESS TO OUR FACEBOOK GROUP
Don’t podcast alone. In our Facebook group, you’ll join other like-minded entrepreneurs who are on the same exciting, podcasting journey as you are. You’ll also receive access to Live group coaching calls every month where you’ll be able to ask Michelle all your podcasting questions.
AU $97
TOTAL BONUS WORTH
US$243 FREE
TOTAL BONUS WORTH
AU $243 FREE
365-DAY MONEY-BACK GUARANTEE
Our 365-Day Guarantee gives you a full year to try out the course, risk-free. We are so confident that you will get results that we give you an entire calendar year to complete the course and implement the teachings. And if you’re not PUMPED with your results within a year despite doing the work, we’ll give you a full refund. For full details on our policy, please read the section “Refund Policy - Podcast Power 101™” in the Terms & Conditions page.
WHAT CLIENTS SAY ABOUT THE PEERS PROJECT
The whole team at The Peers Project have been a pleasure to work with. Michelle works incredibly hard to go above and beyond to cater to any requests or questions we had throughout the whole process of creating a Podcast. Thank you to Michelle and the team for making our first ever Podcast series a success.
Felicity Allen
PR & Partnerships Manager, Forever New
The Peers Project has done a phenomenal job! Everyone has remarked at how on-brand everything is which is no small feat here at MBHQ.
Sara Herbert
Creative Lead, Modibodi
The team at The Peers Project made podcasting so simple and totally stress free. Everything was seamlessly organised and it was a pleasure to work with such friendly, proactive and insightful people that are genuinely eager to make your podcast a huge success!
Briony Kennedy
CEO, Adorn Cosmetics
WHAT CLIENTS SAY ABOUT THE PEERS PROJECT
The whole team at The Peers Project have been a pleasure to work with. Michelle works incredibly hard to go above and beyond to cater to any requests or questions we had throughout the whole process of creating a Podcast. Thank you to Michelle and the team for making our first ever Podcast series a success.
Felicity Allen
PR & Partnerships Manager, Forever New
The Peers Project has done a phenomenal job! Everyone has remarked at how on-brand everything is which is no small feat here at MBHQ.
Sara Herbert
Creative Lead, Modibodi
The team at The Peers Project made podcasting so simple and totally stress free. Everything was seamlessly organised and it was a pleasure to work with such friendly, proactive and insightful people that are genuinely eager to make your podcast a huge success!
Briony Kennedy
CEO, Adorn Cosmetics
CLICK “SIGN UP NOW” TO GET INSTANT DIGITAL ACCESS
REGULAR PRICE + EXCLUSIVE BONUSES
US$497
WHAT YOU’LL GET WHEN YOU ENROL IN PODCAST POWER 101™
- 8 EASY-TO-FOLLOW TRAINING MODULES
-
27 IN-DEPTH VIDEO LESSONS
-
HOURS OF ENGAGING PODCASTING INSTRUCTION
-
PROFESSIONALLY PRODUCED WORKSHEETS
-
PLUS: 3 EXCLUSIVE BONUSES WORTH US$243
- TAX-DEDUCTIBLE EXPENSES UNDER THE CONTINUOUS EDUCATION CATEGORY
-
365-DAY MONEY-BACK GUARANTEE
CLICK “SIGN UP NOW” TO GET DIGITAL ACCESS
REGULAR PRICE + EXCLUSIVE BONUSES
$US497
WHAT YOU’LL GET WHEN YOU ENROL IN PODCAST POWER 101™ TODAY
- 8 EASY-TO-FOLLOW TRAINING MODULES
-
24 IN-DEPTH VIDEO LESSONS
-
HOURS OF ENGAGING PODCASTING INSTRUCTION
-
PROFESSIONALLY PRODUCED WORKSHEETS
-
PLUS: 3 EXCLUSIVE BONUSES WORTH AU$243
- TAX-DEDUCTIBLE EXPENSES UNDER THE CONTINUOUS EDUCATION CATEGORY
-
365-DAY MONEY-BACK GUARANTEE
ABOUT US
THE PEERS PROJECT
The Peers Project is a specialist podcast production agency based in Melbourne, Australia. With clients Australia-wide, The Peers Project works with progressive brands including leading fashion retailer, Forever New, and award-winning underwear brand, Modibodi to help them intimately connect with their audience through podcasting.
As innovative industry pioneers, The Peers Project produced the first Australian Women’s Fashion Retailer podcast and has been featured in Maire Claire, SmartCompany, B&T, Mumbrella, Ragtrader and more. The Peers Project has also won the AGDA’s 2019 Small Business Branding Award.
100+
PODCAST EPISODES PRODUCED
100k+
PODCAST IMPRESSIONS
ABOUT US
THE PEERS PROJECT
The Peers Project is a specialist podcast production agency based in Melbourne, Australia. With clients Australia-wide, The Peers Project works with progressive brands including leading Australian fashion retailer, Forever New, and award-winning underwear brand, Modibodi to create podcast magic and bring them into the 21st century.
As innovative industry pioneers, The Peers Project produced the first Australian Women’s Fashion Retailer podcast and has been featured by industry publications including Mumbrella. The Peers Project has also won the AGDA’s 2019 Small Business Branding Award.
100+
PODCAST EPISODES PRODUCED
100k+
PODCAST IMPRESSIONS
FAQS
01 – What will I learn from Podcast Power 101™?
PodcastPower101™ will teach you how to launch a professional podcast from start to finish. In just 8 short weeks, you’ll learn how to start and launch your podcast so that you can attract your ideal audience and achieve massive brand exposure.
02 – What type of business is this course for?
This course is for small business owners. It’s specifically designed for those who are looking to establish brand authority, position themselves as an expert in their industry and blow up their brand online.
03 – What if I’m not tech savvy?
No need to fret, friends. You don’t have to be a tech head in order to create a successful podcast. The tools and strategies provided in this course are simple and straightforward so that anyone can easily create a podcast from start to finish.
04 – Will this course teach me how to best market my podcast?
Yes! Inside Module 6 & 8, Michelle reveals the most effective podcast marketing strategies including how to create amazing marketing assets that stop the scroll and how to cultivate an engaged audience pre and post launch.
05 – Is this purchase tax-deductible?
Yes! PodcastPower101™ qualifies as a tax-deductible expense under the continuous education category, allowing you to write it off come tax time.
06 – Is this course applicable in my country?
This course will absolutely work for your business and brand, no matter what country you’re in! The podcast creation system taught in this course can be applied to any and all businesses and brands, regardless of location.
07 – Is this covered by The Peers Project’s 365-Day Guarantee?
Yes, it’s 100% covered! We simply ask that you give it a go, complete the course in its entirety and put our methodology to the test.
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